• Know the landscape: Understanding the competitive landscape through a MENA lens • Expecting the unexpected: budgeting, supply chain realities and why flexibility is critical in this region • Distribution is not Plug-and-Play: Why building the right go-to-market model is key to your success • Rules of the game: critical regulations, policies and compliance requirements you must be aware of • Culture meets commerce: Key do’s, don’ts and on-the-ground realities of doing business in MENA